Web Survey Privacy Statement

Your privacy is very important to us and our research partner, Service Management Group, Inc (SMG). We want you to participate in our online survey with complete confidence that your privacy will be respected. This privacy statement explains our online privacy practices and is effective as of July, 2009.

To complete this survey, SMG will collect information which may include personal information (such as your name or email address), transaction information (such as information from a store receipt), as well as your survey responses.

SMG also automatically collects information about your computer (IP address and domain), your Internet browser and your operating system (system settings), using standard data collection tools, such as cookies, Web beacons and Web server logs.

Boots and SMG use all of the information SMG collects for:

• Research purposes,
• Fulfillment of incentives, and
• Other everyday business purposes, such as customer service, survey integrity management, and Website management.

SMG uses automatically-collected information for Website management to ensure that our surveys operate properly on all computers and to help detect fraud or other inappropriate survey responses. SMG uses aggregated information that does not identify you or your computer for reporting and analytics.

Neither Boots nor SMG will disclose your personal information to anyone unless:

• The disclosure is needed for fulfillment of an incentive,
• You request follow-up communication or otherwise expressly consent to the disclosure,
• The disclosure is to a third party that performs services for Boots or SMG – but service providers are forbidden from using your personal information for their own purposes,
• The disclosure is required by law (such as in response to a subpoena) or needed for fraud prevention, survey integrity management, enforcement of legal rights or similar purposes, or
• The disclosure is in connection with a transfer of assets of our business.

Participating in this survey is voluntary. If you have any concerns about the information collection practices, please refrain from completing the survey and contact SMG at the address below.

Boots and SMG have implemented reasonable technical, physical and administrative safeguards to help protect your personal information against unauthorized access or loss.

This website is operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us may be transferred to the United States or other countries in which our businesses are located. We will use reasonable means to protect the personal data we transfer in all locations.

Should Boots or SMG make any changes to practices in the future, changes will be posted in an updated Privacy Statement. However, neither Boots nor SMG will apply any changes to previously collected information unless we notify you and give you an opportunity to opt-out.

If you have any questions about this privacy statement or this survey, please contact: SMG Privacy Office, 1737 McGee, Kansas City, MO, 64108